Impact and urgency aren’t quantified
Buying processes are assumed, not mapped
Top performers win—but can’t be replicated
Use AI to pinpoint where deals break
Expose skill and process gaps with scorecards
Reveal why some reps win and others stall
Build confidence in high-stakes deals
Improve judgment in complex buying cycles
Ask better questions and listen for impact
Trained B2B sales teams and leadership in the US, Canada, LATAM, and EU.
As a Fractional CRO, I provide part-time executive support focused on revenue growth and scaling up, offering a flexible and cost-effective solution.
Tailored for Sales Superstars. You will learn:
Motivate each sales rep to unlock their maximum potential.
Rosa’s journey from salesperson to transformative sales manager to CRO illustrates her resilience against a backdrop of challenging and diverse sales cultures. With over 20 years in the field, she’s witnessed firsthand the stark impact leadership has on performance—how negative reinforcement, micromanagement, and a lack of support can demotivate while empathy, trust, and mentoring can inspire not only to surpass all revenue expectations but to create better future leaders.
Overcoming obstacles as often the only woman in the competitive B2B tech world, Rosa learned that true motivation stems from intrinsic factors like mastery, autonomy, and purpose, and not just compensation. Now, she’s dedicated to redefining sales leadership, advocating for a culture where salespeople can consistently surpass sales quotas not through fear but through true empowerment.
Help your reps grow fast with short, focused coaching. This guide shows you how to run a powerful 10‑minute coaching session using a simple framework any sales leader can follow. What is 10‑minute coaching? 10‑minute coaching is a quick talk
Why AI Leadership Matters Leadership is evolving fast. In today’s sales world, AI isn’t just an option—it’s a necessity. Sales leaders are using AI tools to improve decision-making, speed up workflows, and get better results. But technology alone won’t drive
The Psychology of Ghosting in Sales The frustration of a ghosted prospect is a universal sales experience. As we’ve explored, the silence that fills your inbox and muddles your funnel is rarely personal; it’s a predictable human response rooted in
“It gives me a better repertoire of instruments that, combined with our intuition from so many years in sales, gives us a great structure.”
Alejandro Freund
SVP sales @ Betterfly
”…(this class) it’s like sharpening the blade. I love your energy and enthusiasm; makes it easier not to drift out.”
Chris Gravel
SR Account Executive @ Metroquest Software
“I deeply appreciate how you’ve inspired us! Your purpose yesterday was more profound than ever before. Thank you!”
Paula Costacurta
SR Sales Manager @ Clearsale