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Fractional CRO for B2B SaaS & Enterprise GTM

AI Powered

I diagnose your revenue and skill gaps, coach the team to close them, and build AI into your workflow for hyper-personalized enterprise lead gen and automation—while architecting confident people leaders.

Coaching sales athletes

To reach the

NEXT LEVEL

Fully Customized

One size does not fit all. We diagnose your areas of greatest needs and focus in areas of most impact for performance improvements.

AI Powered

We leverage AI tools to enhance efficiency and competitive edge in the market.

In Real Life

We use real-world scenarios and accounts for roleplay, ensuring immediate practical application of learned concepts.

Sales Teams Coached

Trained B2B sales teams and leadership in the US, Canada, LATAM, and EU.

Fractional CRO

As a Fractional CRO, I provide part-time executive support focused on revenue growth and scaling up, offering a flexible and cost-effective solution.

  • compensation design for sales teams
  • performance-based bonus (kpi aligned)
  • go-to-market (gtm) strategy for enterprise sales
  • revenue Operations Playbook
  • customer Sucess
  • sales forecasting accuracy / pipeline hygiene
  • ICP and Messaging
  • ABM strategies

The Enterprise Sales Accelerator Program

Enterprise Stakeholder Engagement (Deal Strategy)

Tailored for Sales Superstars. You will learn:

  • selling to the C+ suite
  • enterprise buying committee management
  • complex deal orchestration
  • proof of concept 
  • multi-threading enterprise accounts
  • executive briefing / value narrative

Elevate your sales culture to one of coaching and empowerment

Leadership & Coaching (People)

Motivate each sales rep to unlock their maximum potential.

  • sales leadership coaching
  • AI adoption coaching
  • manager enablement / frontline manager playbook
  • performance Improvement
  • data-Driven coaching

AI solutions to your sales workflow

Operational Efficiency with AI Prompts & Workflows

  • ai lead generation for enterprise
  • hyper-personalized outreach at scale
  • ai sales workflows / ai in sales operations
  • account-based marketing (abm) + ai
  • intent data for b2b saas
  • sales email personalization with ai
  • pipeline acceleration with automation

The Journey It takes one to know one

Rosa’s journey from salesperson to transformative sales manager to CRO illustrates her resilience against a backdrop of challenging and diverse sales cultures. With over 20 years in the field, she’s witnessed firsthand the stark impact leadership has on performance—how negative reinforcement, micromanagement, and a lack of support can demotivate while empathy, trust, and mentoring can inspire not only to surpass all revenue expectations but to create better future leaders.

Overcoming obstacles as often the only woman in the competitive B2B tech world, Rosa learned that true motivation stems from intrinsic factors like mastery, autonomy, and purpose, and not just compensation. Now, she’s dedicated to redefining sales leadership, advocating for a culture where salespeople can consistently surpass sales quotas not through fear but through true empowerment.

Want to improve your sales?

AI Sales Leadership: A Human-Centered Guide to Adoption

Why AI Leadership Matters Leadership is evolving fast. In today’s sales world, AI isn’t just an option—it’s a necessity. Sales leaders are using AI tools to improve decision-making, speed up workflows, and get better results. But technology alone won’t drive

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Why B2B Prospects Ghost & How to Stop

The Psychology of Ghosting in Sales The frustration of a ghosted prospect is a universal sales experience. As we’ve explored, the silence that fills your inbox and muddles your funnel is rarely personal; it’s a predictable human response rooted in

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“It gives me a better repertoire of instruments that, combined with our intuition from so many years in sales, gives us a great structure.”

Alejandro Freund
SVP sales @ Betterfly

”…(this class) it’s like sharpening the blade. I love your energy and enthusiasm; makes it easier not to drift out.”

Chris Gravel
SR Account Executive @ Metroquest Software

“I deeply appreciate how you’ve inspired us! Your purpose yesterday was more profound than ever before. Thank you!”

Paula Costacurta
SR Sales Manager @ Clearsale

BALANCING AI TRANSFORMATION
AND HUMAN-FIRST LEADERSHIP

WOMAN TO CRO MENTORSHIP

Partner with Rosa Yupari for advisory coaching.
Experience a unique blend of expertise and passion.