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COACHING

SALES ATHLETES

TO REACH THE

NEXT LEVEL

Building the foundation for a culture
of excellence and mastery with purpose

Coaching sales athletes

To reach the

NEXT LEVEL

Fully Customized

One size does not fit all. We diagnose your areas of greatest needs and focus in areas of most impact for performance improvements.

AI Powered

We leverage AI tools to enhance efficiency and competitive edge in the market.

In Real Life

We use real-world scenarios and accounts for roleplay, ensuring immediate practical application of learned concepts.

Sales Teams Coached

Trained B2B sales teams and leadership in the US, Canada, LATAM, and EU.

Fractional CRO

As a Fractional CRO, I provide part-time executive support focused on revenue growth and scaling up, offering a flexible and cost-effective solution. I deliver strategic guidance, improve sales operations, conduct objective assessments, and offer mentorship and coaching to all members of the revenue team. Unlike a consultant, I am actively involved in your organization, helping close deals, write proposals, set compensation packages, and hire sales team members.

The Enterprise Sales Accelerator Program

Enterprise Sales in an AI World: Artificial and Emotional Intelligence Mastery

Tailored for Sales Superstars. Accelerate Strategic Account Wins and Boost Closing Rates at Every Stage, from Lead to Victory.

Elevate your sales culture to one of coaching and empowerment

Unlock Your Sales Team's Full Potential: Drive Explosive Revenue Growth Through Transformational Leadership.

Align your team to the corporate vision. Motivate each sales rep to unlock their maximum potential. Shift from emotional judging to data-driven performance coaching.

Expert one-on-one advisory sessions

Revenue Coach in Residence

A one on one coaching session, and the precursor of the Fractional CRO program. I’ll work directly with you to refine your sales process, build a top-performing team, and optimize your CRM for maximum results. Advisory sessions include compensation, incentives, playbooks, training, and lead generation and qualification.

The Journey It takes one to know one

Rosa’s journey from salesperson to transformative sales manager to CRO illustrates her resilience against a backdrop of challenging and diverse sales cultures. With over 20 years in the field, she’s witnessed firsthand the stark impact leadership has on performance—how negative reinforcement, micromanagement, and a lack of support can demotivate while empathy, trust, and mentoring can inspire not only to surpass all revenue expectations but to create better future leaders.

Overcoming obstacles as often the only woman in the competitive B2B tech world, Rosa learned that true motivation stems from intrinsic factors like mastery, autonomy, and purpose, and not just compensation. Now, she’s dedicated to redefining sales leadership, advocating for a culture where salespeople can consistently surpass sales quotas not through fear but through true empowerment. Rosa’s mission is clear: there are better ways to push accelerated sales growth, not from the pressure-driven grind of unreachable quotas or unhealthy obsession of winning at any cost but from a place of safe culture, process-driven, coaching, team belonging, and where feedback is clear and kind.

Want to improve your sales?

Best Practices for Effective Pipeline Review Meetings

Pipeline review meetings are the lifeblood of any sales organization. They offer a crucial opportunity to assess deal progress, identify potential roadblocks, and align the team towards shared goals.  However, these meetings can easily become time-consuming and unproductive if not

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How Sales Coaching Transformed My Company

 Sales coaching is often seen as an investment with uncertain returns. But what if I told you it could be the catalyst for a dramatic transformation in your company? Unlike traditional training, sales coaching focuses on personalized development, real-time feedback,

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Optimizing RevOps: Keys to Success

RevOps, the strategic alignment of sales, marketing, finance, and customer success, has become a cornerstone for driving revenue growth and efficiency. By breaking down silos and fostering collaboration, organizations can streamline processes, improve data quality, and ultimately boost their bottom

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“It gives me a better repertoire of instruments that, combined with our intuition from so many years in sales, gives us a great structure.”

Alejandro Freund
SVP sales @ Betterfly

”…(this class) it’s like sharpening the blade. I love your energy and enthusiasm; makes it easier not to drift out.”

Chris Gravel
SR Account Executive @ Metroquest Software

“I deeply appreciate how you’ve inspired us! Your purpose yesterday was more profound than ever before. Thank you!”

Paula Costacurta
SR Sales Manager @ Clearsale

LET’S WORK
TOGETHER TO

ELEVATE YOUR SALES

Partner with Rosa Yupari for transformative sales strategies.
Experience a unique blend of expertise and passion.

Fractional CRO
Download the brochure